Sunday, 9 August 2015

High Gloss Low Value

“I really like this one.” I pointed to the shiny stereo on the top shelf. The spirit of wisdom just shook hi s head, “This one is of superior quality” he said pointing to one along the isle.


“But that one is so dull and simple.” I stuck to my opinion, “I really like this one, and it has all the bells and whistles I would need.” The spirit just shook his head in disapproval. “Why don’t you like this one?”
“The higher the gloss on the outside the cheaper the merchandise on the inside.” The spirit headed for the exit.  I watched him go.
“Something I can help with?” The shop assistant had crept up behind me unnoticed.
“I would like that stereo, please” I pointed to a plainer one just up the isle a bit.


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